Ethan Brown on Disrupting the Food System with the Future of Protein

If you’ve been following Thought For Food for a while, you know that we’re obsessed with the idea of game-changing plant-based food tech companies coming in and disrupting the antiquated factory farming system. And Beyond Meat is one of those companies leading the charge. By gathering up a team of extremely talented and extremely smart scientists, researchers, and chefs, they are studying and analyzing what makes meat what it is. They then apply that understanding to figure out ways to make the same biological structure, specifically the protein structure, fat content, and nutrient makeup, from plants. With investors from the likes of Biz Stone and Bill Gates, Beyond Meat put itself on the map with its first product, the Beyond Chicken Strips, highly realistic chicken cutlets made from peas. They’ve since grown to including beefy crumbles, and last year launched the Beyond Burger (in Boulder!). This new product is outstanding. A raw burger patty that is being sold in the meat case at Whole Foods across the country and has been a smashing success. Beyond Meat is changing the game. And today, Jackson sits down with the company’s CEO, Ethan Brown, to talk about the latest news of what’s happening with Beyond Meat. We’ve been wanting to sit down with Ethan for ages, since we started the podcast really, because he is such a passionate, compassionate, and mission driven visionary that is so dedicated to eliminating the factory farming system. It was an amazing conversation covering a range of topic including:

  • what it was like to work with Tyson Foods in their recent stake in Beyond Meat
  • breaking down the new Beyond Burger and what the launch was like from Beyond Meat’s perspective
  • what the plant-based food movement can take from Elon Musk and Tesla – hedonistic altruism
  • Ethan’s take on balance, failure, and what scares him
  • his perspective on clean meat technology
  • much, much more!

You’re guaranteed to gain a new perspective on the plant-based food tech revolution after listening to this episode, and hopefully it gives you hope for the future of protein and the end of factory farming. We’re fully onboard the market and tech based solution for changing the world, and can’t wait to see where Beyond Meat goes along with other companies pushing forward the next generation of food. Enjoy the episode, and let us know what you think by sending an email to tfflifestyle@gmail.com. Go eat some peas, and do epic shit!

-Jackson and Aaron


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Show Notes

 

More on Beyond Meat and Ethan:

http://beyondmeat.com/

https://www.facebook.com/beyondmeat/

Is this the end of the beginning of the end of meat?

Beyond Meat + Tyson Foods

Beyond Burger Launch in Hong Kong

Beyond Meat on Instagram: @beyondmeat 

Books: Insisting on the Impossible and The Undoing Project

Related Podcasts:

Liz Specht Round 1

Liz Specht Round 2

Emily Byrd

Follow TFF:

Facebook.com/TFFlifestyle

Instagram: @tfflifestyle

YouTube Channel: Thought For Food TV

Support TFF: www.patreon.com/thoughtforfood

Twitter: @TFFlifestyle

Follow Jackson on Strava: https://www.strava.com/athletes/54401

Music by:

soundcloud.com/dcuttermusic

soundcloud.com/peterkuli

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