Cycling in the Alps for Mercy For Animals – Vegan Alpletic Announcement

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This week’s episode is something a little different. I’m incredibly excited to announce Vegan Alpletic: a collaboration between myself, Ian Moore, Gruffudd Pugh-Jones, Mercy For Animals, and Vegan Athletic Apparel. The first week of July, Ian, Gruff, and I are embarking on a fundraising expedition for Mercy For Animals by traveling through the French and Italian Alps in search of the hardest, most epic climbs to ride on our bikes. By raising awareness about the potential for a plant-based, vegan diet to fuel even the hardest athletic ventures, and educating others about the realities of factory farms, we are hoping to raise $10,000 for the animal rights organization MFA. Many people still believe that you cannot thrive as an athlete while on a vegan diet, that the consumption of at least some animal products is required to fuel the elite athlete. We are here to end that misconception. My friend Ian has been vegan since birth, and is an elite category 1 road cyclist. I have raced at the elite national and international level, and so has Gruff. The three of us are riding enormous mountains like the Stelvio Pass, Gavia Pass, Alpe d’huez, and even the grueling stage 9 of the 2017 Tour de France, which is 111 miles and climbs over 16,000 feet in elevation.

Mercy For Animals fights for ending factory farming and the mass suffering of animals through education and outreach, completing undercover investigations, and lobbying for policy change. Here at TFF, we tend to focus on education about the health and nutrition side of eating a plant-based diet, which we believe is an essential component to ending factory farming and the unnecessary exploitation of animals. But it’s also incredibly important to understand what is truly happening in our industrial food system and Mercy For Animals is at the forefront of that effort, so we felt compelled to raise money and awareness for this organization. I have deep passions for cycling in the mountains, doing epic shit, and getting out of my comfort zone, and documenting that adventure. Combining all of that with the education and awareness about the realities of factory farming and showing how we are fueling ourselves as plant-based athletes is an absolute dream come true. We are fully self-funding the trip, so all donations will go directly to Mercy For Animals. We need all the help we can get to meet our goal of $10,000, so please visit our awesome donate page over at to help make a difference for farmed animals! And be sure to subscribe to the YouTube channel, Thought For Food TV, where we’ll be posting regular vlogs about our adventures in the alps. We can’t wait to kick this thing off, and we are so grateful for your support! Learn more in the links below.

Are you enjoying the podcast? You can support our free content by sharing it with friends and family if you feel like they could get something out of our message. It would also help us out a ton if you left a quick review on the iTunes store, it really helps the podcast grow and reach more listeners (and it only takes 5 min)! If you want to go above and beyond, you can kick us some change by pledging your support on Patreon each month, which is a recurring crowd funding site dedicated to creators like us! It allows us to keep putting out the free content that you’re used to, but helps us to invest more money into improving the quality of the show through better equipment (every penny we make on Patreon goes to bettering our setup to make the content better for you!). New shirts are LIVE! But (awesomely) we are nearly sold out. We have a limited run of a few sizes left, so go check them out! We will be making another order soon, so don’t worry!

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We really appreciate all the support guys, so don’t forget to follow us on Instagram, Facebook, and Twitter so we can engage more with all of our awesome supporters. This is such a fun thing we’re doing, and it’s even cooler that we are having a meaningful impact on people’s lives. So thanks! If you have any questions for future Q&A episodes, drop us an email at or by visiting the contact us page on the website.

Show Notes

Vegan Alpletic:

Donate page:

Mercy For Animals:

MFA Blog:

Vegan Athletic Apparel:

Announcement vlog:

Ian’s YouTube channel:

Gruff’s YouTube channel:

Ian on Instagram:

Gruff on Instagram:


Follow TFF:

Instagram: @tfflifestyle

YouTube Channel: Thought For Food TV

Support TFF:

Twitter: @TFFlifestyle

Follow Jackson on Strava:

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